We can add our own placeholders to slide masters!
Woohoo! Finally! We can even make it say what we want if we don’t like “click to edit text.”
1.View (ribbon) | Presentation Views (chunk) | Slide Master to open master view.
2. Select a slide layout on the left.
3. Click Insert Placeholder and choose a type of placeholder.
4. Click and drag on the slide to create the placeholder.